Massena Town Beach
SATURDAY, AUGUST 3RD
- Free Admission -
Thank You To Our Platinum River Rocker Sponsors
Featuring Brett Westgrove
Get ready to experience the electrifying energy of rising Nashville country star Brett Westgrove as he headlines this year’s Rockin’ The River: Gon’ Country festival! Captivating audiences with his powerful vocals, infectious melodies, and authentic storytelling that blends traditional roots with a contemporary edge, Brett’s chart-topping hits like “Kiss Me Like That” and “Heart Shaped Hole” transport listeners to the backroads and honky-tonks inspiring his music. You can preview his high-energy live show and latest releases by listening to the player below or streaming his songs on Spotify, Apple Music, and more before catching Brett’s unforgettable performance live at the Massena Town Beach!
2024 PERFORMANCE Lineup
Brett Westgrove
Headlining this year's festival is Brett Westgrove, country music's newest star pioneering a seamless fusion of authentic roots and contemporary energetic style straight from the heart of Nashville. Brett's rich vocals and infectious melodies will transport you to the backroads and honky-tonks in an electrifying live performance.
Taylor Lavalley
Country artist & songwriter Taylor Lavalley, whose powerful vocals and heartfelt songwriting such as "Still In Love" have been capturing audiences across the region. With a sound steeped in traditional country storytelling, Lavalley's performances are the perfect complement to get festival-goers in the mood for an electrifying night of music under the stars.
Chris Cole
Chris Cole is ready to deliver an electrifying performance at Rockin' The River, captivating the audience with his soulful vocals and dynamic stage presence.
VENDOR & SPONSORSHIP FORMS
Sponsorship Packages
This event doesn't happen without our amazing event sponsors. Want to be part of our roster of sponsors? Download our PDF to learn about packages.
BEACH BOSS SPONSORS
Introducing Taylor Lavalley
Taking the stage this year will be rising country star Taylor Lavalley. With a sound deeply rooted in traditional country storytelling, Taylor’s powerful vocals and heartfelt lyrics have been captivating audiences across the region. Taylor’s authentic country style is the perfect complement to get fans in the mood for an electrifying night of music under the stars. Get ready to be moved by this emerging artist’s genuine artistry and connection to country’s rich heritage.
SUNSET SUPERSTAR SPONSORS
ROCKIN' SUPPORTER SPONSORS
Stay Connected!
Stay in the loop with all things Massena, including Rockin’ The River and more! Join the Explore Massena newsletter for exclusive updates, event announcements, and insider information. Don’t miss out—subscribe now!
