Live Music • Food Trucks • Brews • Vendors • Kids' Activities
Saturday, October 17, 2026 | 10AM–6PM | Downtown Massena, NY
Downtown Massena's favorite fall tradition is back! Spend the day with four live bands, six food trucks, local brews and fresh lemonade, 50+ vendor booths, a kids' zone with bounce houses and face painting, and downtown shops opening their doors for the day.
The fun kicks off Saturday, October 17 at 10AM. See you downtown!
When
Sat, Oct 17 • 10AM–6PM
Where
Downtown Massena, NY
Admission
Free to attend
Shopping
50+ vendor booths
What To Expect
From the first song at 10AM to the last bite at 6PM, Main Street turns into one big fall celebration for the whole family.
Four local bands take the stage throughout the day: Lacey Rae, Atom Ghost, Dad Bods and Plan B.
Subs, ice cream, doughnuts, Italian, hot dogs, burgers and BBQ from six North Country food trucks.
Craft beer from In-Law Brewing and Maple Brewing, plus non-alcoholic favorites from The Lemon Drop and The Happy Hive.
Browse more than 50 vendor booths, and stop into downtown businesses that will have their doors open for the event.
Bounce houses, face painting and more to keep the little pumpkins smiling all day long.
Gel Ball Fun will be on site with their course and equipment. Please note: there is a charge to play.
New This Year!
For the first time ever, Touch A Truck is rolling into Fall Fest! Kids (and kids at heart) can climb aboard, honk the horns and meet the local crews who keep Massena safe and running. Don't forget your camera!
Touch A Truck
Obstacle Course + Touch A Truck • 11AM–3PM
Touch A Truck
Touch A Truck + Fire Extinguisher Prop
Free for all ages • Saturday, October 17 • Downtown Massena
Live On Stage
Four bands, one stage, all day long. Here's the lineup so you can plan your day downtown.
Lacey Rae
Set time: 10AM
Plan B
Set time: 12PM
Dad Bods
Set time: 2PM
Atom Ghost
Set time: 4PM
Eat & Drink
Come hungry. Six food trucks and four beverage vendors will be serving all day in downtown Massena.
Nick's Subs & Scoops
Doughboy's Doughnuts
An Italian Affair
Alexander's Dogs
The Burger Box
Pig & Moo BBQ
In-Law Brewing
Maple Brewing
The Lemon Drop
The Happy Hive
Also Happening October 17
Make a full day of it! These community events are also taking place on Saturday, October 17.
Community Walk
Join neighbors in walking to raise awareness for suicide prevention and mental health support in our community. Time and details: TBA.
If you or someone you know is struggling, call or text 988 to reach the 988 Suicide & Crisis Lifeline, available 24/7.
Friday & Saturday Nights
It's not your average house... it's a nightmare on call! Dare to enter the Massena Volunteer Emergency Unit's haunted house on Friday, October 16 and Saturday, October 17 from 6PM–10PM at 341 East Orvis St, Massena. Admission is $10 per person. Questions? Call 315-764-1744.
These events are organized independently and are not run by Fall Fest: Pumpkinpalooza. Please contact each organizer for details.
Thank You To Our Sponsors
These local businesses and organizations help keep Fall Fest a free, family-friendly celebration in the heart of Massena. Please show them some love!
Platinum Pumpkin Sponsor
Golden Gourd Sponsors
Silver Squash Sponsors
Community Cabbage Sponsors
Good To Know
When and where is Fall Fest: Pumpkinpalooza 2026?
Massena Fall Fest: Pumpkinpalooza takes place on Saturday, October 17, 2026, from 10AM to 6PM in downtown Massena, New York.
Is Fall Fest: Pumpkinpalooza free to attend?
Yes. Admission to Fall Fest is free. Food, drinks and vendor items are available for purchase, and some activities, like Gel Ball Fun, have a separate charge.
Who is performing at Pumpkinpalooza 2026?
Four bands will perform live throughout the day: Lacey Rae at 10AM, Plan B at 12PM, Dad Bods at 2PM and Atom Ghost at 4PM.
What food trucks will be at Fall Fest?
This year's food trucks are Nick's Subs & Scoops, Doughboy's Doughnuts, An Italian Affair, Alexander's Dogs, The Burger Box and Pig & Moo BBQ.
Will beer and other drinks be available?
Yes. In-Law Brewing and Maple Brewing will be pouring craft beer, and The Lemon Drop and The Happy Hive will offer non-alcoholic drinks. You must be 21 or older with a valid ID to purchase alcohol.
What is there for kids to do?
Kids can enjoy bounce houses, face painting and more throughout the day. New this year, Touch A Truck lets kids climb aboard trucks from the Village of Massena DPW, Massena Police, Massena Rescue Squad and Massena Fire Department. Gel Ball Fun will also be on site with their course and equipment (there is a charge to play).
How many vendors will be at Pumpkinpalooza?
More than 50 vendor booths will be set up downtown, and many downtown Massena businesses will have their doors open during the event.
Is there a cost for Gel Ball Fun?
Yes. Gel Ball Fun is run by an outside vendor and charges a fee to use their course and gel ball equipment. All other Fall Fest entertainment is free to enjoy.
What other events are happening in Massena on October 17?
The IronMind Suicide Prevention Walk is also taking place that day, and the MVEU Haunted House (Massena Volunteer Emergency Unit) runs Friday, October 16 and Saturday, October 17 from 6PM–10PM at 341 East Orvis St ($10 per person). These events are organized separately from Fall Fest.
Where should I park for Fall Fest?
Parking is available in downtown public lots and on nearby side streets. Please follow posted signs, as some streets will be closed for the event.
Grab your friends, bring the kids and come celebrate fall in Massena. Share this page and tag us with your best Pumpkinpalooza photos!
