Rockin’ The River 2026: Thank You, Massena!

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What a day at the Massena Town Beach!

Rockin’ The River: We Salute You was another great success, bringing a full afternoon and evening of live music, food, vendors and family activities to the St. Lawrence River.

Scumyard got the day started, Gypsy Road kept the crowd going and Bonfire – The AC/DC Tribute closed out the evening with another great performance. Between the music, food and beverage trucks, local artisans, community organizations and kids activities, there was plenty happening throughout the beach.

Most importantly, thank you to everyone who came out and spent the day with us. Seeing the Town Beach filled with people enjoying themselves is what makes all the work behind this event worthwhile. We have already received a lot of positive feedback, and we appreciate everyone who took the time to share their experience.

Thank You to Our Community Partners

An event of this size takes a lot of coordination and support.

Thank you to the Massena Town Board for continuing to support Rockin’ The River each year.

A huge thank you goes to the Town of Massena Highway Department for the tremendous amount of work that went into setting up and tearing down the venue.

Thank you to the Massena Recreation Commission for welcoming us back to the Massena Town Beach, and to the entire Town Beach staff for providing additional support throughout the event.

We also greatly appreciate New York State Police Troop B and the Massena Volunteer Emergency Rescue Squad for being on-site throughout the entire day and helping us provide a safe event for everyone.

Thank you to Blevins RV & Boat and Seaway Timber Harvesting for providing equipment that helped us tremendously behind the scenes. We also want to thank An Italian Affair for providing pizza for our volunteers and helping keep everyone fed during a long day.

Thank You to Our Volunteers

Events like Rockin’ The River do not happen because of one person. They happen because people are willing to give their time and help wherever they are needed.

Thank you to our parking crew:

Alex Krywanczyk, Chuck Krywanczyk, Gage Maugham,  Chris Hailey and his wife, and Jeff McCuin and his partner.

Thank you as well to Brenda Mossow, Don Meissner, Linda McQuinn, Adrian Taraska, Maddie Bell, Adam Herrick and Aiden Beckstead for everything they did throughout the event.

A personal thank you also goes to my family, Madyson, Max, Méa, Quinn & Conrad, who could be seen running around the beach and helping with just about everything throughout the day. A special thank you to my wife, Lindsay, for continuing to support all of my crazy ideas and everything that comes along with them. I could not do this without all of you.

Thank You to Our Sponsors

Rockin’ The River is completely sponsor-funded. The continued support of local businesses and organizations allows us to produce an event of this size while keeping admission and parking free for the community.

Thank you to Rochester Regional Health, North Country Savings Bank, Blevins Seaway Motors, ALCOA, Northern Credit Union, Massena Electric, Boutique Air and Massena Savings & Loan for supporting this year’s event.

A special thank you goes to our presenting sponsor, NCCS, for continuing to support Rockin’ The River and helping us bring another free afternoon and evening of entertainment to the Massena Town Beach.

Thank You to Our Performers and Production Team

Thank you to Scumyard, Gypsy Road and Bonfire – The AC/DC Tribute for bringing the music and keeping the crowd rocking throughout the day.

A special thank you goes to our sound production team, Marcus Alvarez and Barker Productions, for keeping everything running smoothly and making sure each band sounded great.

Thank You to Our Vendors

Thank you to all of the food and beverage trucks that joined us and kept everyone fed and refreshed throughout the event.

We also want to recognize the more than 25 artisan, community and activity vendors who spent the day with us. You helped provide plenty for attendees to explore between performances and added so much to the overall experience.

We appreciate every vendor who joined us and helped make Rockin’ The River a full community event.

Thank you again to everyone who came out, volunteered, sponsored or helped behind the scenes.

Massena, and all of our neighbors who came to enjoy the day, we salute you!

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