Rockin The River 2023 – Beachapalooza : A Heartfelt Thank You to Our Supporters

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MASSENA, NY – The success of Rockin The River 2023, held on Saturday, August 19th, 2023, could not have been possible without the immense support and dedication of our sponsors, vendors, volunteers, and the entire community. We want to take a moment to express our heartfelt gratitude to everyone who contributed to making this event a resounding success.

Our Sponsors: 

We extend our sincerest thanks to our sponsors who generously invested in Rockin The River. Your support goes beyond financial assistance; it strengthens the bonds within our community and enables us to continue bringing the magic of live music and entertainment to our town. 

To our Platinum River Rocker Sponsors: North Country Colocation Services (NCCS), Northern Credit Union & Air Products

To our Beach Boss Sponsors : Massena Savings & Loan

To our Sunset Superstar Sponsors : Patriot Paving, Seacomm Federal Credit Union, Eyland’s & Hurlbut Contracting

To our Rockin’ Supporter Sponsors: Carney Sales for providing us with a camper for the bands, St. Lawrence Health, H3 Designs, City Dawgz of NNY, Liberty Utilities & Arconic. 

Our Vendors:

The delectable food, creative crafts & goods, cold drinks, and engaging activities provided by our vendors added a delightful dimension to Rockin’ The River. 

Thank you to our beverage vendors: Eyland’s (Sunset Superstar Sponsor), Kaneb Orchards & Maple Brewing. 

Thank you to our food truck vendors: City Dawgz of NNY (Rockin’ Supporter), Cam’s Pizza, Pig & Moo BBQ, 2 Icee

Special thank you to City Dawgz of NNY who also supplied food for Draw The Line and thank you to Cam’s Pizza who donated pizzas to feed our group of volunteers. 

There were approximately 20 different vendors who supported our event by hosting booths to showcase crafted items and share information about specific products and services. Their

appearance at the Rockin’ The River – Beachapalooza on Saturday, August 19th  truly helped to make the day special for those who attended.

An additional thank you to Blue Spruce Motel for providing accommodations for Draw The Line.

Our Performers
This event is only as great as the talent we bring in to entertain. We’re immensely grateful for the magic our performers created at Rockin’ The River – Beachapalooza. 

Thank you to our bands for Rockin’ The River – Beachapalooza: Draw The Line, Atom Ghost & Chris Cole. 

Thank you to our dance performers at Tap To Toe Studio of Dance.

Thank you to our sound production team led by Chris Millar and his crew at River Side Sound. 

Thank you to Leland Green and Young Explosives for an amazing fireworks display. 

Our Volunteers:

To our incredible volunteers who worked tirelessly behind the scenes, your commitment and hard work are the backbone of Rockin’ The River. You made this event run smoothly and brought smiles to the faces of all who attended.

Thank you to the Louisville Volunteer Fire Department for your dedication to ensuring the safety and smooth flow of traffic at Rockin’ The River was invaluable. We deeply appreciate your support.

Additionally, thank you to the Massena Rescue Squad for being on-site in case of any emergencies. 

To our event organizers, volunteers, and staff that helped plan and execute the game plan for Rockin’ The River: Corey & Adriana Snyder, Alex Krywanczyk, Julie Kelley Ferro, Lindsay Hendricks & Hendricks family, Brenda Mossow, Adrian Taraska, Kelly Wood, Nathan Lashomb and Tom Miller for his guidance. 

Additional Thank Yous: 

Thank you to the Town of Massena Board for their unwavering support for Rockin’ The River and the Explore Massena initiative. 

Special thanks to Mike McCabe, Massena Recreation Commission, and the Massena Town Beach staff for allowing us the use of Massena Town Beach and for their help & support leading up to and during the event. 

Special thank you to Dylan Casselman and the Town of Massena Highway Department for all their coordination, set up & take down of all the materials that helped us transform the Massena Town Beach. 

Thank you to Matt Gray and Massena Electric for their coordination & delivering us power for Rockin’ The River – Beachapalooza.

Thank you to Stephens Media Group, WMSA & Elijah Winfrey for allowing us the airtime to talk about Rockin’ The River: Beachapalooza.

Additionally, thank you to the Village of Massena for their continued support of the Explore Massena initiative.

Thanks to the generous support of the New York Power Authority, the stunning Massena Town Beach has become a cherished venue for hosting events like Rockin’ The River. We extend our heartfelt gratitude to NYPA for providing us with this exceptional facility.

Thank you to the town of Waddington for the use of the inflatable bandshell and to the Massena Central School District for the use of their stage. 

The Community:

Finally, we want to extend our gratitude to the wonderful people of Massena and all of our surrounding communities. Your enthusiasm, presence, and positive energy are what make Rockin’ The River a true celebration of community spirit.

As you can witness, it’s a collective effort involving numerous individuals and multiple townships, each contributing in their unique ways to bring Rockin’ The River to life. The level of collaboration is nothing short of remarkable.

Thank you all for being a part of Rockin’ The River 2023. We look forward to bringing you the next edition in 2024.

For more information about our event and future updates, please visit http://www.exploremassena.com or contact team@exploremassena.com.


About Explore Massena:

Explore Massena (exploremassena.com) is dedicated to fostering a small-town atmosphere that embraces the local community and surrounding areas. We aim to provide diverse opportunities for engaging local events and attractions, showcasing the historical character and heritage of Massena. Our commitment lies in creating a welcoming environment for both local residents and visiting travelers. Through various initiatives, we strive to establish Massena as an inviting destination that encourages exploration and leaves a lasting impression on all who choose to visit. Join us as we #ExploreMassena together.

For Media Inquiries:

Jason Hendricks

Digital Brand Manager, Explore Massena

(315) 632-8971


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