Evening Headliner
Bonfire
AC/DC Tribute Band
TITLE SPONSOR: NCCS — North Country Colocation Services
Five Years of Rockin' The River
We Salute You
Celebrate America 250 with live music, local food, community vendors and a full day at Massena Town Beach.
🎸Live Music
🍔Food Trucks
🛍️Local Vendors
🍺Local Brews
🌊Town Beach
Plan Your Day
Explore the Festival
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🎸 BandsBonfire, Gypsy Road and Scumyard
🗓 Event ScheduleSee the full day at a glance
🍔 Food & VendorsBrowse participating businesses
🤝 SponsorsMeet the partners making it possible
August 15, 2026
The Countdown Is On
00Days
00Hours
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Live From the Beach
2026 Band Lineup
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Featured Act
Gypsy Road
High-energy rock favorites.
Opening Act
Scumyard
Local heavy music to kick off the day.
Eat. Shop. Explore.
Food Trucks & Vendors
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Saturday, August 15
Event Schedule
Times below are editable placeholders so you can quickly shape the final schedule.
2:00 PM
Grounds Open
Food trucks, vendors and local brews open.
Food trucks, vendors and local brews open.
3:00 PM
Scumyard
Opening set.
Opening set.
5:00 PM
Gypsy Road
Featured performance.
Featured performance.
7:00 PM
Bonfire
AC/DC Tribute Band headline performance.
AC/DC Tribute Band headline performance.
10:00 PM
Event Concludes
Thank you for celebrating with us.
Thank you for celebrating with us.
Community Support
Thank You to Our Sponsors
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2026 Title Sponsor
NCCS
North Country Colocation Services
Insert official logo and website link hereVisitor Information
Frequently Asked Questions
Is Rockin' The River free to attend?
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What should I bring?
Lawn chairs, blankets, sunscreen and weather-appropriate clothing are recommended.
Can I bring outside food or beverages?
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Where should I park?
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Is the event rain or shine?
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