Rockin’ The River : We Salute You Featuring Bonfire : A AC/DC Tribute

Rockin’ The River 2026

Rockin’ The River returns to the Massena Town Beach for its 5th year, bringing another full afternoon and evening of live music, great food, local vendors, and summer along the St. Lawrence River.

This year’s event continues Massena’s celebration of America’s 250th anniversary with our 2026 theme, “We Salute You.” From the music on stage to the atmosphere along the river, we’re putting together one of our biggest celebrations yet.

The music kicks off at 3PM with Scumyard, followed by Gypsy Road, before Bonfire – AC/DC Tribute returns to Massena to close out the night.

Come hungry, because we’ll have a great lineup of food trucks and snack vendors serving everything from BBQ, pizza and hot dogs to subs, donuts, Italian ice, lemonade, cotton candy and more. Local breweries, beverage vendors, artisans, businesses and community organizations will also be set up throughout the event.

Whether you’re coming for the bands, grabbing dinner by the water, checking out the vendors, or spending the whole day with us, Rockin’ The River is all about enjoying a summer Saturday in Massena.

Saturday, August 15, 2026
3PM–9PM
Massena Town Beach
Free Admission

Bring your friends, bring the family, and help us celebrate five years of Rockin’ The River on the shores of the St. Lawrence.