TITLE SPONSOR: NORTH COUNTRY COLOCATION SERVICES (NCSS)
We Salute You
Celebrate America 250 with live music, local food, community vendors, kids zone and a full day of fun at Massena Town Beach.
Saturday, Aug 15, 2026
3:00 PM to 9:00 PM
Massena Town Beach
Massena, NY
- Live Music
- Food Trucks
- Local Vendors
- Local Brews
- Town Beach
Explore the Festival
LIVE FROM THE MASSENA TOWN BEACH
2026 Band Lineup
7PM
Bonfire
A AC/DC Tribute Band
Featured Act - 5PM
Gypsy Road
Opening Act- 3PM
Scumyard
Local heavy music to kick off the day.
Food Trucks & Vendors
Pig & Moo BBQ
An Italian Affair
Nick Subs & Scoops
Alexander's Dogs
Cotton Candy & More Concessions
Doughboy's Mini-Donuts
Maple Brewing
In-Law Brewing
3TK Nutrition
The Lemon-Drop
Two Icee Italian Ice & Snow Conez
NCCS
Northern Credit Union
Massena Public Library
North Country Savings Bank
Lilacs & Lace
Chained Inn Permanent Jewelry
Amado's World
Sunny Side Up : Farh Fresh Products
St. Lawrence Tackle Company
Pawsitively Purrfect Retreat
3d Inovo Creations
Her-Petlogy
Misty Lazare - Freeze Dried Candy
Renewal House
OMG Designs LLC
Adirondack Tikes
Kelly Conto - Handmade Bags
Froopyland Creations
Hockey Wraparound
Diane Bell - Handcrafted keychains, purses, tote bags
Gary Chudzinski - Rustic Art Pieces
Ruth Cromp - Kettlecorn, Mexican ponchos and blankets
Jesse Carpenter - Glow necklaces, light wands and more.
NYS DEC Great Lakes Program Display
Saturday, August 15
Event Schedule
3:00 PM - Grounds Open
Food trucks, vendors, kids zone and local brews open.
3:00 PM - Scumyard
5:00 PM - Gypsy Road
7:00 PM - Bonfire : A Tribute To AC/DC
9:00 PM - Event Concludes
Need to Know
Plan Ahead
- Bring a lawn chair or blanket.
- No glass containers.
- Food trucks, local brews and vendors on site.
- Accessible parking information will be posted.
- Event updates will be shared through Explore Massena.
Community Support
Thank You to Our Sponsors
NCCS
North Country Colocation Services
Platinum River Rocker Sponsors
Boutique Air
Massena Savings & Loan
Beach Boss Sponsors
Sunset Superstar
Rockin' Supporters
Rochester Regional Health
North Country Savings Bank
Frequently Asked Questions
Is Rockin' The River free to attend?
Yes, this is possible because of the generous support of our event sponsors. Please make sure to visit their websites and support them. Without them, this event is not possible.Â
What should I bring?
Lawn chairs, blankets, water, sunscreen and weather-appropriate clothing are recommended.
Can I bring outside food or beverages?
We encourage everyone attending Rockin’ The River to support the great food trucks and beverage vendors joining us throughout the day. Outside food, beverages and coolers are discouraged, although we understand there may be certain needs and exceptions. Water is absolutely permitted.
Glass bottles and glass containers of any kind are NOT permitted on the event grounds.
Thanks for helping us support our vendors and keep the Town Beach safe and enjoyable for everyone!
Where should I park?
Plenty of FREE parking will be available for Rockin’ The River! Parking is available in the Massena Town Beach parking lot, as well as the designated field parking area near the event grounds.
Event staff will be on hand to help direct vehicles as you arrive. Please follow posted signage and directions from our parking volunteers to help keep traffic moving smoothly.
Parking is completely free for the event.
Can I bring my pet?
For the safety and comfort of everyone attending, we kindly ask that you leave your pets at home during Rockin’ The River.
With the large crowds, live music, food vendors, and activity throughout the Town Beach, the event can be a pretty busy and loud environment.
We appreciate your understanding and cooperation!
Can I bring my golf cart/other UTV vehicles?
No. For safety reasons, only authorized event and staff vehicles will be permitted on the Rockin’ The River event grounds.
You’re welcome to bring a golf cart or UTV to the Town Beach, but we kindly ask that you park it in the designated parking area and enter the event grounds on foot.
Thanks for helping us keep the event safe for everyone!