TITLE SPONSOR: NORTH COUNTRY COLOCATION SERVICES (NCSS)
Five Years of Rockin’ The River
We Salute You
Celebrate America 250 with live music, local food, community vendors, kids zone and a full day of fun at Massena Town Beach.
Saturday, Aug 15, 2026
3:00 PM to 9:00 PM
Massena Town Beach
Massena, NY
- Live Music
- Food Trucks
- Local Vendors
- Local Brews
- Town Beach
Plan Your Day
Explore the Festival
August 15, 2026
The Countdown Is On
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LIVE FROM THE MASSENA TOWN BEACH
2026 Band Lineup
Headliner
Evening Headliner
Bonfire
AC/DC Tribute Band
Featured Act
Gypsy Road
High-energy rock favorites.
Opening Act
Scumyard
Local heavy music to kick off the day.
Eat. Shop. Explore.
Food Trucks & Vendors
Gourmet Burger Co.
Juicy craft burgers with hand-cut fries and homemade sauces made from local ingredients.
Taco Fiesta
Authentic, freshly pressed corn tortillas topped with fire-roasted salsa, cilantro, and onions.
Dessert Vendor
Artisanal small-batch ice cream, fresh warm waffle cones, and gourmet decadent desserts.
An Italian Affair
Rustic Neapolitan-style woodfired pizzas baked fresh in an open stone deck mobile oven.
Vendor Name
Handcrafted local goods, artisanal decorations, and unique handmade souvenirs.
Community Partner
Local non-profit initiatives, green projects, and regional craft collectives.
Artisan Collective
Specialty boutique offering home-grown herbs, custom pottery, and canvas paintings.
Bespoke Gifts
Curated custom packaging, engraved wooden items, and tailored products for celebrations.
Saturday, August 15
Event Schedule
3:00 PM - Grounds Open
Food trucks, vendors, kids zone and local brews open.
3:30 PM - Scumyard
Opening set.
5:00 PM - Gypsy Road
Featured performance.
7:00 PM - Bonfire : A Tribute To AC/DC
AC/DC Tribute Band headline performance.
9:00 PM - Event Concludes
Thank you for celebrating with us.
Need to Know
Plan Ahead
- Bring a lawn chair or blanket.
- No glass containers.
- Food trucks, local brews and vendors on site.
- Accessible parking information will be posted.
- Event updates will be shared through Explore Massena.
Community Support
Thank You to Our Sponsors
2026 TITLE SPONSOR
NCCS
North Country Colocation Services
Platinum River Rocker Sponsors
Boutique Air
Click to visit website
Massena Savings & Loan
Click to visit website
Beach Boss Sponsors
Northern Credit Union
Click to visit website
Sunset Superstar
Blevins Seaway Motors
Click to visit website
Rockin Supporters
Rochester Regional Health
Click to visit website
North Country Savings Bank
Click to visit website
VISITOR INFORMATION
Frequently Asked Questions
Is Rockin' The River free to attend?
Yes, this is possible because of the generous support of our event sponsors. Please make sure to visit their websites and support them. Without them, this event is not possible.Â
What should I bring?
Lawn chairs, blankets, sunscreen and weather-appropriate clothing are recommended.
Can I bring outside food or beverages?
Add the official event policy here. No outside alcohol or glass containers.
Where should I park?
Add parking, overflow parking, shuttle and accessible parking details here.
Is the event rain or shine?
Add the official weather and cancellation policy here.